There’s definitely a stigma around “make your own” wine kits. Consumers automatically assume that the end product is not up to the quality standards of traditional wine bottles. This pitch for Two Roads intended to change that. Based off the famous Robert Frost poem, this new wine kit proves that taking the road less travelled can lead to great things. The logo and box design pitch for Vineco’s latest offering is meant to be simple, eye-catching, and more elegant than their current roster. The goal was to create a brand for the kit that could and would be considered high end, all while being able to compete with the traditional guys. Two Roads shows firsthand that being affordable doesn’t mean being cheap.
