Identity developed for Hall Financial & Mortgage Resources Inc., or simply, Hall Mortgages. A new startup in the mortgage industry, Hall’s main focus and priority is making sure their clients find the right place. A place that they can call home. This is reflected directly in the logo with the use of a “house” and/or “home” icon. The use of green as the primary colour keeps it professional while significantly helping the brand stand out in an industry where visuals are flooded with a sea of blue, red, and yellow.
